The Boston Consulting Group (BCG) has reported that the continued growth of car sharing will reduce new car sales by about 1% in the next six years. According to forecasts, by 2021, global new car sales will be reduced by about 792,000. However, traditional car companies do not seem to think that the reduction of sales of less than 800,000 vehicles is a challenge for themselves. On the contrary, the changes in mobile travel brought by car sharing have made traditional vehicle manufacturers feel full of opportunities. Let them become more and more "not doing business". 　　 In January of this year, GM launched the personal travel service brand Maven, which mainly provides users with time-sharing rental services for automobiles. The user subscribes to the car through the Maven App and unlocks it with a smartphone to start the car. It is understood that in less than five months, Maven has expanded the vehicle sharing service network to five cities in North America, and its Maven city service, Maven resident service, and Express Drive car rental are rapidly expanding. At the same time, GM is also involved in another sharing model. Similarly, in January this year, it announced a $500 million investment in Uber's major US competitor Lyft and established a long-term strategic alliance with them. The two sides announced that they will jointly establish a comprehensive network of self-driving cars in the United States to provide users with special car services. Why do car sharing or shrinking sales still love to invest in taxi software? Toyota Motor announced on May 2 that it will make a strategic investment in Uber, and the two companies will cooperate to provide car rental programs for Uber drivers. On the 24th of the month, Volkswagen Group also announced that it will invest $300 million in a shared travel service provider Gett in Israel to accelerate its layout in the areas of car sharing, on-demand taxiing and autonomous driving. Jaguar Land Rover has officially established a new technology division, InMotion, to create innovative solutions that help customers overcome travel and transportation problems. The French PSA Group has invested in Koolicar, a startup that offers P2P car rental services. Why are car companies keen on investment cooperation in the mobile travel sector? Tang Shikai, a member of the management committee of Daimler AG and the head of Greater China Business, answered at the 2016 (7th) Global Automotive Forum, he believes that the new technology and The model is refactoring all traditional industries. “Now new technologies such as Alibaba are the world's most valuable retailers, without any inventory; Uber is already the world's largest taxi company but it does not own a fleet; Airbnb is The world's largest rental company, but does not have the world's largest house; Facebook's most popular social media, but does not create content, this digitalization will affect the entire industry chain." This of course also includes the traditional automotive industry . As more and more technology and Internet companies use digital technology to make cars more efficient, and sharing becomes a more convenient car model, "owning a car" has gradually included 90 The young people lost their appeal, and the big cakes sold by car companies were diverted and eroded in a diversified car sharing model. For car companies, embracing and adapting to change is clearly a more pragmatic approach than "confrontation." Car sharing or will accelerate the driverless process However, simply thinking that the car companies and travel service providers are hand in hand, is obviously not scientific, sharing is only a part of the future automotive industry trends. Michael Abson, vice president of global strategy and global planning, said at the Global Automotive Forum that several key trends in the automotive industry in the future include electric technology, smart connectivity and autonomous driving. However, unlike the past 100 years, the technological advancement of the automotive industry has relied on the innovation of the entire vehicle manufacturer. More and more technology companies are accelerating the entire automotive industry in a new direction. Wang Xia, president of the China Automobile Trade Promotion Committee, believes that the automotive industry's changes in the next 10 years may be more than what has been experienced in the past 50 years. The ups and downs of change alone cannot be achieved by the promotion of a type of enterprise. Cross-border cooperation has become an inevitable trend in the automotive industry. Before this, Apple announced a $1 billion investment trip, and Toyota and Uber have confirmed this trend. Similarly, in many areas such as big data and algorithms, car companies also need to work in depth with technology and Internet companies. General Motors announced the acquisition of Cruise Automation in March, a startup that specializes in driverless technology. At present, the development and testing of its fully-automobile driving is being carried out in San Francisco, USA, and GM's BOLT electric vehicle is the first model to be tested with Cruise Automation technology. For the future of the entire automotive industry ecology, the above four trends will not develop in isolation, but will work together to create a more convenient travel ecology. For example, in the city, people can use the shared mode to take the electric car with automatic driving function to the destination, and the smart internet and real-time customer service voice service provided by the car network will accompany them to travel with ease and ease. However, there is no specific timetable for the implementation of this scenario. Ningbo DOKEE Medical Technology Co., Ltd. , https://www.dokeemedical.com
Audi launched its own car sharing program AudiOnDemand in the US last year. Ford has launched a one-way car rental service called “GoDrive†for people in London. In the United States, its “Dynamic Social Shuttle†pilot project has also entered the pilot phase. The project has launched a smart car feature and a customized version of the shuttle bus to provide vehicle sharing services for employees in the Dearborn City, Michigan, USA. In addition, Ford has launched 25 experimental projects around the world to predict the needs of drivers and passengers in the future transportation ecosystem, thus providing users with a better travel experience.
"The cooperation with taxi software will accelerate the pace of future autopilot implementation." Michael Abson believes that from the perspective of cost sharing, the participation of partners will also play a role in reducing the cost structure of automakers. He believes that the impact of new trends in the automotive industry on the entire industry will spread to the entire industry chain, and in the initial stage, cooperation will be the best way. For example, in the field of autonomous driving, Internet companies are considering how to apply technology to existing vehicles. Traditional automakers provide them with vehicles as carriers and can open their internal engineering and internal information. And these, by the Internet companies alone can not be achieved.