According to reports, GM issued a statement on May 26 that the Buick Weilang compact car will be discontinued in October this year to release excess capacity to produce models such as the best-selling SUV. Relative to Weilang’s sales in the United States is bleak, and its monthly sales in China is nearly 10,000, which is the sales volume of the Buick brand in China.
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GM issued a statement on May 26 that the Buick Verano (Weilang) coupe, which was put into production in Lake Town, Detroit, will be discontinued in October this year. Earlier, US News reported that this month, GM has decided to stop selling the model in the United States, but will continue to deliver it in China.
GM’s move shows that automakers are rethinking their product lineups as many auto industry executives and analysts in the US believe that the market will permanently move toward crossovers and SUVs.
A Buick spokesperson said in a statement, "This decision highlights the dynamics of the consumer market, and the demand for SUVs in North American consumers continues to increase." On May 25, GM conveyed the decision to workers and dealers.
During the 2008-2009 financial crisis, US consumers had lower demand for cross-border cars, SUVs and pickups. Now, the low gasoline prices and the fuel economy of vehicles have reversed this propensity to consume. Sales have fallen. In April of this year, US new car sales fell by 5.5% year-on-year, while light vehicle deliveries rose by 11% year-on-year.
Barclays analyst Brian Johnson pointed out in a report released this month that "oversupply, low demand, resulting in a decline in car sales, or increased price pressure."
Weilang fell nearly 20% VS Angola's increase of 40% Buick positioned Weilang as a premium small car, the model was launched in the United States at the end of 2011, its price is mid-range price - 20,000 US dollars, higher than the Honda Civic and Ford Focus, but below the Lexus IS 250 and other luxury compact cars. In 2012, Weilang sold 40,000 units in the US, mainly from the same-door Regal medium-sized sedan.
In 2013, the delivery volume of Buick Weilang reached a peak of 45,527 units, but it has not exceeded this level since then. The main reason is that since the launch of the Encore compact crossover in early 2013, Buick dealers have The model is favored and continues to increase its sales, and this model has become the best-selling model of the Buick brand.
In 2015, Weilang's sales in the US fell by 27.1% year-on-year. Since 2016, except for a small increase in the first month, sales in the other three months have fallen by double digits. As a small car in the Buick brand, its sales are much lower than the Angkor and Angkor SUVs, and the excess capacity is bound to be used to expand the capacity of other models. Although the sales of LaCrosse and Regal also showed a continuous decline, these two models are medium and large cars and mid-size cars under the Buick brand, and they are the second-tier luxury brands such as Lexus. Coupled with the shift in US consumer demand, major automakers have stopped production or reduced small car production capacity, such as the FCA discontinued the Chrysler 200 and Dodge Dart.
In 2015, Angola's sales in the US increased by nearly 40% year-on-year to 67,549 units, accounting for 30.3% of the total sales volume of the Buick brand in the US. The sales volume of Angkor in the US was 62,081 units, a slight decrease of 0.4% from 2014, accounting for the Buick brand in the US. 27.8% of sales. The above two SUVs contributed nearly 60% of the sales in the US to Buick.
The Buick Angke SUV produced in China will be launched in the US in June, and Buick brand global president Duncan Aldred said that if the sales volume of this model rises, the crossover will contribute 70% of its brand sales in the United States. 