On August 31, Beijing Hyundai Motor’s 3 millionth vehicle officially went offline, becoming the fourth joint venture car company to enter “3 million clubs” after FAW-Volkswagen, Shanghai Volkswagen and Shanghai GM.

According to Hyundai Motor's "Vision 2020" 10-year business plan, Hyundai Motor will be tied with Toyota and Volkswagen Group in 2020, ranking the world's top three. To achieve this goal, the Chinese market will play an important role, and the emerging western market is far-reaching for Hyundai.

Choi Hon-young, vice chairman of Korea’s Hyundai Commercial Vehicles Division, stated in a statement: “In order to become a true player on the global market, entering the Chinese commercial vehicle market is a modern and essential strategy.”

While the domestic joint-venture car brand has made great progress, the carmaker, which ranks as the fourth largest in the world, wants to expand its business in China to the commercial vehicle sector with the goal of occupying 5% of the commercial vehicle market share in the Chinese market in 2015.



On October 21, 2010, Hyundai Motor Co., Ltd. signed a cooperation agreement with Chengdu Nanjun Automobile Group Co., Ltd. (Nanjun Automobile), the largest commercial vehicle company in Sichuan, in Chengdu. This move shows that Hyundai has officially entered China, the world's largest commercial vehicle market. Through the signing of the cooperation agreement, Hyundai Motor and Nanjun Automotive will complement each other in a complete set of commercial vehicles such as trucks, buses, engine production, R&D, and services, and carry out multi-angle and diversified in-depth cooperation. On April 28 this year, South Korea’s Hyundai Auto Co., Ltd. and Sichuan Nanjun Automobile Group formally signed the “Sichuan Hyundai Motor Joint Venture”. At this point, the layout of Hyundai Motor’s “Nan Shang Bei Jiao” has basically taken shape. The North is Beijing Modern, which focuses on the business of passenger cars (passenger cars), and the South is Sichuan Modern, which specializes in commercial vehicle business.

It is reported that after the establishment of “Sichuan Hyundai”, the company will take over the large-scale truck business with an annual production capacity of 40,000 vehicles from Bei Ben Heavy Duty Truck. According to the plan, Hyundai will initially focus on the heavy truck business and plan to sell it before the end of 2014. 10,000 new cars will gradually increase investment thereafter, and plans to manufacture medium- and long-term new energy vehicles such as electric vehicles, energy-saving and eco-friendly vehicles, and CNG vehicles that meet China's national environmental protection policies, and strive to form an annual capacity of 150,000 commercial vehicles by 2013. By 2017, it will have an annual production capacity of 400,000 commercial vehicles. By 2020, it will have an annual production capacity of 700,000 commercial vehicles.



In fact, Hyundai has always been interested in expanding its commercial vehicle business in China. However, its commercial vehicle products have been in a tepid state except that Ruifeng has opened up part of the Chinese market through technological cooperation with Jianghuai. With the termination of cooperation between the modern and Jianghuai, the Chinese market has also rarely seen modern commercial vehicles. Since then, the industry has also heard Hyundai’s rumors of a joint venture with GAC Commercial Vehicles and Beiben Heavy Duty Trucks, but no results have been achieved.

Hyundai Motor, which has long paid attention to China's commercial vehicle market, understands that as the world's largest single commercial vehicle market, the demand for China's commercial vehicle industry in 2010 was as high as 4.5 million. With the deepening of the Western Development Strategy, the market for commercial vehicles will be further promoted, and the future commercial vehicle market will expand on a large scale. In 2015, the total industrial demand will reach 5.5 million.

“The business in China plays a key role in whether we can complete the global goal of selling 200,000 commercial vehicles in 2013.” Cui Hanying said that in order to become a true player in the global market, entering the Chinese commercial vehicle market is a modern and essential strategy. In the Chinese market, Hyundai Motor will launch a more cost-effective product that better competes with Germany's MAN and Volkswagen's Swedish Scania.
Choi Hon-young, vice chairman of Korea’s Hyundai Commercial Vehicles Division, stated in a statement: “The entry into China’s commercial vehicle market is a long-term plan for Hyundai Motor.” Whether the Hyundai Motor can successfully enter the field of commercial vehicles is the largest in the world of Hyundai Motor in China. It is important for the automotive market to win the first move.

When talking about a joint venture with Sichuan Nanjun Group, the chairman of Hyundai Group, Zheng Mengjiu, said: "Sichuan's economic development, especially after the earthquake, left us with a very deep impression, which further strengthened our confidence in deepening cooperation with Sichuan. Hyundai Motor attaches great importance to the expansion of China's regional market, Sichuan is an important province in western China, rich in resources, good foundation, and rapid development, especially automobile manufacturing industry already has strong R & D and manufacturing capabilities.We will follow the contract signed by both parties. Take the best technology, actively promote cooperation in the production of commercial vehicles and mini vehicles, establish an efficient working mechanism and work team as soon as possible, and strive to achieve good results in the shortest possible time.”



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