After Dongfeng Tianlong went public on May 18, 2006, it sold less than 2,000 vehicles that year.

Many people worry that this dragon can only sink in the abyss forever, it is difficult to make it through the clouds and rain.

However, those who have a unique vision in the industry have already heard this faintly stirring Spring Thunder.

Sure enough, in the second year of the listing of Tianlong, the sales volume reached 23,000 vehicles.

Along the way. From 2010 to 2011, Dongfeng Tianlong sold nearly 100,000 vehicles for two consecutive years, and its cumulative sales have exceeded 300,000 units since its listing.

Tianlong's good market performance made Dongfeng Commercial Vehicle Company stand in the first place in the heavy truck industry.

In the six years since Dongfeng Tianlong was listed on the market, from Qianlong to Feilong, the most effective measure is to provide practical solutions for customers' vehicles while enhancing the added value of the brand while competing with vehicle technical indicators. By deepening the transformation of marketing and implementing sub-sectors marketing, while achieving sales volume improvement, it is also continuously improving customer value.

Based on Tianlong, Dongfeng Commercial Vehicles Co., Ltd. actively promoted the overall vehicle solution and helped customers build industrial solutions to boost the efficiency and safety of road transportation. After several years of practice, they have made more effective explorations in the seven market sectors such as LTL logistics, hazardous logistics, cold chain logistics, and coal transportation, providing industry customers with professional transportation solutions. Especially in the hazardous chemical logistics industry, Dongfeng Tianlong has been given the honor of “Customizing the benchmark car for hazardous chemicals industry” and “The best gift Dongfeng devoted to Hvac Logistics customers”.

While providing complete logistics solutions for industry customers, Dongfeng Commercial Vehicles Co., Ltd. makes use of national policies to proactively make forward-looking explorations. Under the conditions that the current logistics industry has not fully implemented drop-and-hook transportation, based on the Tianlong products, combining the characteristics of the logistics industry, they have developed a set of effective road hauls in the areas of commodity technology, Internet of Things management and sales model. Hanging transport plans have made active exploration for the promotion of suspension and transportation, and have achieved recognition in the logistics industry.

Huang Gang, general manager of the company, said that in the long-term development process, Dongfeng Commercial Vehicle Company has become more and more clear in its mission: First, to promote the efficiency of the road transport industry through professional vehicles and service programs. This means that not only is a truck manufacturer, but also a provider of road transport solutions. The second is to improve the brand value of Dongfeng through the improvement of customer satisfaction and make Dongfeng brand become a trusted international brand.

Obviously, the establishment of system competitiveness, the transition from selling products to providing solution business models, is a new starting point for Dongfeng Commercial Vehicle Company to open “China’s east wind and the world’s east wind”.

In the past six years, Dongfeng Commercial Vehicle Company has gradually gained a leading position in the heavy truck industry in China. In 2011, "Tianlong" won the well-known trademark in China. This is the first well-known trademark for a single product platform in the commercial vehicle industry. Dongfeng Commercial Vehicles has maintained the brand reputation of medium and heavy trucks for the third consecutive year. China's Dongfeng is widely known in China.

In overseas markets, Dongfeng Commercial Vehicles has entered the Southeast Asian, Middle East, and African markets, and is also developing markets in South America, Russia, and Central and Western Asia. Although Dongfeng Commercial Vehicle has prepared sufficient goods for overseas markets, it is still proceeding steadily and cautiously. Huang Gang said: "Dongfeng commercial vehicles are not seeking short-term sales, but the Dongfeng brand's long-term presence in the local market. We don't want to be short-lived."

Since the beginning of this year, in the context of a sharp decline in the industry, Dongfeng Commercial Vehicles has sold 54,000 heavy trucks in the first four months. Dongfeng Tianlong has sold 30,000 vehicles from January to April, and Dongfeng Commercial Vehicles has increased its market share by 0.57. Percentage points, continue to maintain the heavy truck industry first.



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