Car dealers reduce inventory prices

Entering the last month of 2012, for the auto market, it is truly the final stage. This year is very happy for a car buyer, watching the car price fall and fall again, he can always keep calm, love when to buy when to buy. This year for the car, it is extremely tangled, let the car price down and down again, his distressed bloodletting is no way, the shop had to drive the car to lose money also have to sell.

The mountains did not turn around, and by the end of the year, everything began to change quietly. Some people went to the 4S shop to ask for the price and found that the current car price was more expensive than the Xibo Motor Show. Someone ordered the car with a bite and found that the cars that were available at any time had to wait in line. The distributors spoke in unison, saying that they do not want impulses to make money now. Want to buy a car before the Spring Festival, but also think that the car at the end of the year is cheaper, is it a bit worried?

Car dealers return to normal levels

Some models began to wait in line

The rise in the price of the car allows the car dealers to recover a sense of security. However, the reason for this is that in addition to the increase in market demand at the end of the year, a greater part is the reduction of pressure from the factory. In particular, gradually return to normal inventory, so that car dealers have more initiative.

In terms of inventory management, there is a principle that is regarded as a “golden rule”, called the 1.5-fold principle, which requires keeping inventory at 1.5 times of sales. This will not only reduce the possibility of stock-outs and out-of-stocks due to lack of stocks, but also avoid the financial pressure on operators due to overstocking.

This year, most dealers had more than 1.5 times the amount of inventories. The factory continued to press the goods, sales can not go up, the ratio of inventory and sales continued to rise, dealers can only reduce the pressure by selling cars at a loss. This situation has finally changed at the end of the year. With the gradual consensus reached by the factory and distributors, returning the business focus to profitability, the inventory pressure of the car dealers has eased.

Zhu Jianxiang, sales manager of Audi's Aotong Store, revealed that since September, the store has started to adjust its inventory. There are currently less than 300 existing cars in the warehouse. Referring to nearly 350 sales in November, this stock is very safe. In June and July of this year, the store’s inventory reached over 500 units at a time, and the pressure at that time can be imagined. He is very confident that this year's completion of the task has no suspense, leaving more than 200 indicators can be easily completed in December.

“We have more than 300 units in stock this year, and it is only about 100.” Hu Yahui, deputy general manager of BMW Baorong Store, told us that such inventory has caused many customers who have to buy cars to wait again. The current 5th line will have to wait until March next year to deliver the car. The X3 has been lining up. The individual colors of the X5 and X6 have to wait for a few weeks to get a car.

The adjustment of the inventory and the recovery of the market have allowed the auto market to begin returning to the seller’s market. According to Zhu Gaofeng, sales manager at Buick Ruitai, before the Spring Festival, with the further increase in sales, the inventory of dealers will be even smaller. At this time, the price of the car will go up, and it will be more difficult to mention the car as an inevitable trend.

Next year's car prices may continue to rise

Want to start a new car in the Spring Festival

From the information revealed by the car dealers, they are less sensitive to impulses. Huang Hao, Hall Manager of Hyundai Hantong Store in Beijing, analyzed that the impulse concept of the auto market is now very light. Manufacturers usually allocate the task to each month to carry out the task. It is expected that the 4S stores will reduce the price of consumers at the end of the year. disappointed.

In the interview, the distributors of imported Volkswagen, Chevrolet, Beijing Hyundai, Shanghai Volkswagen, Land Rover, Buick, Audi, and BMW all stated that they will not carry out impulse sales promotion at the end of the year. The industry has apparently introspected this approach of losing watermelon. .

Obviously, the increase in market demand makes the price of cars no longer lower. Not only will not fall, the next car price is likely to continue to rise. In 2013, manufacturers and distributors reduced their expectations for the next year because of poor performance. In other words, the future market supply and demand will be adjusted. After the automakers have a rational understanding of the domestic auto market, the once leap-forward target will return to pragmatic. Many brands adjust their production capacity in the second half of this year is the most direct performance. As a result, it is very likely that the car prices next year will not be able to return to this year's low. Some people have even boldly predicted that the car price trend next year will be a continuous upward slash.

In addition, consumers who want to start a new car before the Spring Festival need to be reminded. The first half of December will be the last chance to start this year.

In the second half of the month, as the sales volume of car dealers has settled in a year, the space for us to talk about prices will be less and less. What's more, some hot-selling models are already waiting in line. Some brands built in the north of the car factory are limited by production capacity and transportation conditions in the winter, and it will be even harder to mention current cars. Many brands even said that if the car is booked in the middle or late December, it is difficult to guarantee that customers can start a new car before the Spring Festival.

Someone regretted not buying a car during Xibo

Enter the November price and start "Climbing stairs"

“I now meet several such guests each day: They had previously learned about the market at Xibo Motor Show, but they did not place orders. They recently decided to buy a car. They asked the price in the store and found out that they were several thousand dollars more expensive than before. “Gold Liang Liang, sales consultant for the Chevrolet Landcom Store, said that as soon as these guests heard that the car was expensive, they regretted not making a decision at the auto show earlier. Now it is impossible for them to have the preferential treatment at that time. Even if a guest offers a slightly discounted plan, it will not work.

The Cruze Lanton’s hot-selling model, Cruze, had a preferential price of 14,000 yuan in the first half of the year, and it expanded to 17,000 yuan during the Xibo Auto Show, but now it shrinks to 13,000 yuan. Jin Liangliang said that the current car can be described as a price for the day. By the second half of the month, there will be more changes. He predicted that before the Spring Festival, the price of cars will continue to rise, and the discount space for Cruze's manual models may even return to 10,000 yuan.

This is not a case. Most brands are quietly adjusting prices.

Beijing Hyundai’s eighth-generation Sonata’s concessions have shrunk from 33,000 yuan at Xibo’s auto show to 28,000 yuan. The incentives for Yue’s move have shrunk from 10,000 yuan at Xibo Motor Show to 4,000 yuan today.

The price of Shanghai Volkswagen Tiguan was nearly 10,000 yuan higher than that of June this year.

The 2.0T standard version of the Audi A6, based on the guidance price of 409,800 yuan in October of this year, has a 10% concession, which turned to 6% at the end of November and it became 5.5% on December 3.

BMW 5 Series, this year, the lowest profit 12%, the current discount is 7%. The X5 cut its price by 16% in June this year and is now only 12% cheaper. The most exaggerated is the 1 Series. When the cheapest, the price is reduced by 23%. At present, the discount is at most 15%.

Even in order to welcome the 2013 new model, Land Rover is currently clearing inventory, and the price of the vehicle has also picked up during the Western Conference.

As the price of the car fluctuates, subtle changes have taken place in the hearts of dealers and consumers. For car dealers, the year is near, whether the sales target can be completed has become a certain number, it will not pursue sales, eager to sell cars, so the price will not make concessions. As consumers look forward to using the new car before the Spring Festival, they have become rather uneasy. Therefore, although the price of the car went back, it did not deter market enthusiasm. Since November, car dealers have generally felt that the number of incoming stores and trading volumes have improved significantly. As a sales manager put it: The feeling of a busy season began in November. It took a whole year and now it is finally "elevated."