·Internet car to play really traditional car people attitude differentiation

In the era of the Internet explosion, the automotive industry is facing a huge transformation. On February 4, Reuters published an article reciting the concern of Ford Motor Company Chief Mark Fields about the Internet, and Mark Fields said that automakers face challenges from other business models because more and more companies from new industries are coming. Enter the automotive field. Nowadays, there are Google in the United States to build a car. In China, both Xiaomi and LeTV have announced that they will enter the automobile industry. Lu Zhengyu, the former general manager of Infiniti China, has joined LeTV as a success story. Xu Heyi, the chairman of Beiqi, also announced that he would cooperate with LeTV. However, there are also traditional "autobots" attitudes that are the opposite. Wang Chuanfu, the leader of the new energy brand of independent brands, believes that it is only the concept and speculation of Internet cars. Daimler CEO Tsai Chee also expressed similar views with Wang Chuanfu.
Talking about the car from LeTV On January 20, 2015, LeEco officially announced the "SEE Plan", announced the establishment of LeTV Supercar (China) Co., Ltd., and announced the new LeUI system, which will be built by UI and Leshi Cloud. , mobile phones, TV and other LeTV smart terminals.
As the first phase of the “SEE Plan”, LeTV released the first set of smart car UI system in China, LeUI Auto. This is LeTV's first product related to the car-making plan. It is an extension of LeTV Eco in the automotive field. It marks that the LeTV car-making plan has begun to make substantial progress and results.
The sound of LeTV's car originated from December 9, 2014. LeTV's chairman and CEO Jia Yueting threw a blockbuster on his personal microblog, and immediately blasted the pot in the automotive industry and the Internet industry: "Mobile In the era of connectivity, the automotive industry is facing a huge revolution. The SEE project, which sneaked for one year, replicates the successful model of LeTV's vertical integration of the industry to redefine the car, through the complete independent research and development, to create the best Internet smart electric vehicle, and establish a car Internet ecosystem, so that China's auto industry corners subvert the traditional giants of Europe, America, Japan and South Korea, effectively solving urban smog and traffic congestion, and everyone can drive super cars to breathe pure air."
LeTV's senior executives repeatedly stressed: "LeTV's goal is not only to create electric cars, but to create a complete car Internet ecosystem." This sentence can not help but remind people of the LeTV TV presented to the audience at the start of the sentence The words, "We are not a TV set, but an Internet ecosystem," is exactly the same.
In fact, LeTV is not the first Internet company to enter the automotive industry. The hottest Tesla in the past two years was the first to eat crabs. Tesla, who is good at speculation, has soared in the past two years, but sales in China have been sluggish in recent times, causing Tesla to lose money in the fourth quarter of 2014, and the stock price fell rapidly by 4%.
Prior to LeEco, Xiaomi also disclosed plans to build a car, but it has not been publicly announced. So, like LeTV, Xiaomi, what is the prospect of making a car?
Different attitudes of traditional automakers In the face of the enthusiasm of Internet companies to actively embrace the traditional auto manufacturing industry, traditional automakers may hold different views.
Lu Zhengyu, the famous automotive industry marketing elite and former General Manager of Infiniti China and Asia Pacific, announced his support for the Internet car by directly joining LeTV. From January 20th, Lu Zhengyu was the vice president of LeTV Supercar (China). LeTV Chairman and CEO Jia Yueting reported.
“This is the best time because it allows companies like the Internet to join a traditional century-old industry. But it is also a worst era. We are under tremendous pressure from energy and the environment. If not, Then you can't see the future." Lu Zhengyu said.
Wang Chuanfu, the leader of independent brand new energy vehicle technology and BYD chairman, has different opinions. On January 20th, LeTV announced its plan for a super car at a high level. At the same time, BYD announced its plans and blueprint for the future in the field of new energy vehicles. When talking about the Internet, Wang Chuanfu bluntly said: "The Internet's own hardware and equipment can't be changed. How can we change the equipment of the car? The car belongs to the traditional manufacturing industry, and the Internet does not have the conditions for subversion."
In addition to BYD, in 2014, Beiqi New Energy was also shining in the new energy automobile market, and Xu Heyi, the chairman of Beiqi, was completely opposite to Wang Chuanfu. Xu Heyi is not only very optimistic about the prospects of the Internet car, and announced that he will cooperate with LeTV to build a super car. "Future auto companies are very likely to become OEMs. Traditional cars are difficult to change. New energy vehicles are likely to follow this path. We do not rule out that we will also OEM and produce LeTV." Xu Heyi once said publicly.
Xu Heyi is not on paper, but in the actual stage of operation. In the summer of 2014, BAIC and LeTV acquired Atieva, a US high-tech pure electric vehicle design company, which became the first and second largest shareholder respectively.
Internet-made cars have become an international trend. In the United States, Google Internet has also said that it wants to build a car. Daimler CEO Tsai Chee expressed similar views with Wang Chuanfu. He believes that although IT companies such as Google have the potential to spoil the auto industry, they are unlikely to become true large-scale automakers.
On February 6, Reuters quoted Tsai Chee as saying, "Google and other Internet companies want to get involved in the auto industry, but I don't think they are trying to build cars, but people, work places and vehicles. A place to spend time."

Distance Belt Conveyor

Distance Belt Conveyor