Dr. Eli Ouffick, a professor of management at the Harvard Business School, pointed out that Chinese products have demonstrated world-class quality. What they lack is brand emotional assets. In order to make up for this deficiency, Linglong Tire has mastered core technologies, accelerated R&D innovation, and has the ability to participate in global markets in product quality and performance. At the same time, through the delivery of CCTV and airport advertising, participating in major exhibitions in the world, building a global brand image shop, etc., to create an "international" brand image. Sports marketing is a powerful promoter of brand marketing. Since the establishment of the first women's racing team in China, Linglong Tire has sponsored the international sports teams of Brisbane Griffin Football Team, Bulgarian Mountaineering Team, Wolfsburg, Juventus, etc. , And China's women's volleyball team, China Truck Open, China's off-road rally and other domestic sports. The strong social influence of the sports team brought a huge amount of exposure to the exquisite tire brand. The participation and display of tire products in the sports team further deepened the brand of “high quality, trustworthy and globalized†for consumers. impression. With outstanding brand marketing, content integration and innovation capabilities, the value of the exquisite tire brand has increased substantially year after year, and the ranking has been rising. This proves that Linglong's tires are in a state of sustained, rapid and healthy development, as well as powerful energy in brand marketing. Electric vehicles are the development direction of future transportation vehicles, which have the characteristics of environmental protection and low-carbon, and can reduce exhaust emissions and environmental pollution. Electric Mini Car,Pure Electric Small Car,Mini Electric Vehicle,Pure Electric Vehicle Chongqing Huanyu Automobile Sales Company , https://www.nbhuanyuauto.com Exquisite tire brand value up to 37.808 billion yuan
Linglong tires exhibit at major exhibitions around the world
Lingling Tire Sponsors Serie A Club - Juventus Football Club
An electric vehicle is a type of vehicle that uses electrical energy as its power source. Compared to traditional internal combustion engine vehicles, electric vehicles have lower energy consumption, lower pollution emissions, and lower noise. With the increasing awareness of environmental protection and the development of technology, electric vehicles have become an important choice for solving energy problems and alleviating environmental pollution.
On June 20, 2018, the World Brand Lab released its list of "China's 500 Most Valuable Brands" in Beijing in 2018. The exquisite tire brand value showed a strong performance, an increase of 7.246 billion yuan compared to 2017, and the brand value was as high as 37.808 billion yuan, ranking the 117th among China's 500 most valuable brands.