Nearly a year after the energy-saving subsidy was broken, a new round of subsidy list was finally released. Recently, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Finance jointly announced the "Energy Conservation Products Huimin Project Energy Conservation and Environmental Protection Vehicles (1.6L and below passenger cars) promotion catalogue (first batch) models" (hereinafter referred to as "new catalogue" 》), including Shanghai Volkswagen, Jianghuai Automobile, Changan Automobile, BYD, Changan Ford, Great Wall Motor and other 28 car companies, a total of 163 models were shortlisted, can enjoy the national financial 3,000 yuan energy-saving subsidies. Among them, there are 102 models of independent brands, accounting for 62.57% of the entire catalog.
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The analysis pointed out that in the environment of slowdown in the growth of the automobile market, the launch of the "New Catalog" will stimulate the market for displacement models of 1.6L and below, and promote the sales growth of narrow passenger vehicles to reach 15%. Moreover, most of the models in the "New Catalog" are self-owned brands, which will also stimulate the performance of the independent brand market.
163 models enjoy 3000 yuan subsidy It is reported that the "new catalogue" is based on the "Notice of the Ministry of Finance and the National Development and Reform Commission on the implementation of "energy-saving products for the benefit of the people" and the Ministry of Finance, the National Development and Reform Commission, the Ministry of Industry and Information Technology. Notice on Printing and Distributing the Implementation Rules for the Promotion of Energy-Saving Products for Energy-Efficient Products for the People (1.6 liters and below) and the Ministry of Finance, the Development and Reform Commission, and the Ministry of Industry and Information Technology for the promotion of energy-saving and environmentally-friendly vehicles of 1.6 liters and below The requirements of the Notice of Work, the three ministries jointly issued a report on the application report and related materials for the energy-saving and environmentally-friendly automobile promotion, and released it.
This is from October 1, 2013 to December 31, 2015, continue to implement the 1.6-liter and below energy-saving and environmentally-friendly car promotion subsidy policy, vehicle quality of more than 1205kg, vehicles with two rows and below seats, 100 kilometers Vehicles with a fuel consumption of 5.9L or less will enjoy an energy saving subsidy of 3,000 yuan.
In this catalogue, a total of 28 car companies including BYD, Shanghai Volkswagen, Chery, Jianghuai, Geely, Lifan, Haima, Changan Automobile, Changan Ford and Great Wall Motor were selected. The total number of models was 163, covering 1.6L and below. The main model of displacement. Among them, Shanghai Volkswagen has a total of 23 models to be short-listed, becoming the single-finger model.
In the self-owned brand camp, a total of 102 models were shortlisted, accounting for 62.57% of the entire catalog. Among them, Chery has 14 models and 18 vehicle models. Changan has 8 models and 17 models. BYD has 5 models and 15 models. Geely has 6 models and 12 models. There are 3 models in Southeast. Models, 8 models and more.
In terms of joint venture brand, Shanghai Volkswagen has 10 models and 23 model models. Shanghai GM has 3 models and 7 models. Changan Suzuki has 4 models and 11 models. Guangqi Honda has 1 model. 3 models, FAW Volkswagen has 2 models, 4 models and models are shortlisted.
It is reported that this is already the third stage of energy conservation and benefit. The first round started in June 2010 and lasted until the end of September 2011. A total of six batches of models were released. The second phase began in October 2011. As of the end of September 2013, two batches of catalogues were announced; The third phase began on October 1 last year, but only a number of models of the "New Catalog" have been released so far.
From the analysis of the finalists, the launch of the "New Catalog" has been broken for nearly a year, but from the number of finalists, it is the first batch of models after the two height adjustment standards. Prior to this, the first models in the first phase were 68 models, and the first models in the second phase were 163 models. From the perspective of each series, the number of independent brands has also reached a new high, with a total of 102 entries, which is the highest number of entries into the subsidy list. The German entry list has also reached 27, surpassing Japanese, American, Korean and French.
Stimulating the market to pick up "This is the first batch of catalogue announcements for energy-saving and environmentally-friendly vehicles. This is a major positive. From the announcement, the number of models of this type of energy-saving car subsidy is the largest; in addition to the previous brewing time, this The total time of sub-subsidy is also the longest; and the launch of the counter-attack node of the self-owned brand is conducive to autonomous counterattack.†Cui Dongshu, deputy secretary-general of the National Federation of the Federation, said that the catalogue has a great pull on the auto market, and believes that the future energy-saving car Sales should account for more than 15% of the narrow passenger cars.
According to the latest data of the China Automobile Association, China's automobile production and sales in August were 1,714,400 and 1,175,600 respectively, and the output decreased by 0.3% from the previous month, and increased by 2.2% during the same period. The sales volume increased by 6% from the previous year and increased by 4% from the same period of the previous year. In the first eight months of this year, China's automobile production and sales were 151,290 vehicles and 1,501,730 vehicles, respectively, an increase of 8.6% and 7.7% over the same period of the previous year, an increase of 2.9 and 3.6 percentage points over the same period of the previous year.
Among them, the production and sales of passenger cars in August were 14.81 million and 1,468,200 respectively, up 6.7% and 8.5% respectively over the same period of last year. The year-on-year growth rate was significantly lower than that of the previous month. In the previous August, the production and sales of passenger cars were 12.66 million and 12.459 million, respectively, an increase of 11.6% and 10.7% over the same period of the previous year.
From the perspective of the trend of the auto market this year, it shows a trend of “high opening and low walkingâ€. The release of the policy means that the market will rise again in an environment where the market growth rate is slowing down, especially for small displacement vehicles.
It is reported that in August this year, China's sales of 1.6 liters and below passenger cars sold 972,300 units, accounting for 66.22% of the passenger car sales market, an increase of 1.36 percentage points over the same period of the previous year; sales increased by 10.77%. In the first eight months, sales of passenger cars of 1.6 liters and below were 8,287,700, accounting for 66.44% of the passenger car sales market, down 1.15 percentage points from the same period of the previous year; sales volume increased by 8.82% year-on-year. Cao He, a researcher at China National Securities, also said that the introduction of the promotion catalogue is expected to boost sales of passenger cars by 3 percentage points in the next four months of this year.
At present, in order to open up the market as soon as possible, many car companies that have entered the catalogue have launched a new round of market offensive. “The first time we published the information in our store, on the one hand, it was a real subsidy, on the other hand, it was also an image publicity for the model.†The staff of a Shanghai Volkswagen dealer said.
In addition, some brands that did not include subsidies in the first round are also considering subsidies to consumers through their own preferential treatment to enhance the competitiveness of the market.
Self-owned brands benefit the most The release of the "New Catalog" will stimulate the automobile market to step out of the gradual decline in growth rate. Can it directly promote the independent brands caught in the quagmire? Can the subsidy policy return the independent brand to the market share of a few years ago?
At present, compared with the overall market of automobiles, the difficulties faced by independent brands are even more severe. The data shows that in August, a total of 554,100 self-owned brand passenger cars were sold, accounting for 37.13% of the total sales of passenger cars, and the occupancy rate decreased by 0.99 percentage points over the same period of the previous year. In the first eight months, a total of 4,669,600 self-owned brand passenger cars were sold, accounting for 37.48% of the total sales of passenger cars, and the occupancy rate decreased by 2.78 percentage points over the same period of the previous year.
The latest 2014 China New Car Purchase Intention Research SM (NVIS) released by JDPower Asia Pacific also shows that the intention rate of Chinese consumers to purchase their own brand models has declined, indicating that the proportion of considering buying their own brands has dropped from 27% in 2013 to 2014. 16%, which is the lowest ratio since 2009, and the decline in proportion is most significant in second- and third-tier cities. Among them, in second-tier cities, the purchasing intention rate of self-owned brands dropped from 28% in 2013 to 16%; in third-tier cities, the purchasing intention rate of self-owned brands dropped from 42% in 2013 to 20%. These areas were previously the core markets of their own brands.
The analysis pointed out that the price of 1.6L and below models is relatively low. Even in the joint venture brand, the price is generally less than 120,000. The price of some models of the self-owned brand is less than 100,000. The subsidy of 3,000 yuan is for these models. Not low, this is a big "discount" for independent brands.
Zhang Le, a researcher at GF Securities, believes that this catalogue contains 163 models of 28 automakers, including 102 self-owned brands, accounting for 62.6% of the total. The subsidy policy is very obvious to the independent brands. Considering that the subsidy for energy-saving vehicles is 3,000 yuan for bicycles, the sales flexibility of self-owned brands with lower prices may be greater, and the self-owned brands will benefit in stages.
Cui Dongshu said that the catalogue of energy-saving and environmentally-friendly vehicles is a concept of energy-saving and environmental protection, and must meet the standards of the national five-emissions. However, due to the market reasons of independent brands, some of the self-owned brand models did not enter the catalogue. With the gradual implementation of policies, the scope of future self-owned brands should be more.
However, some analysts pointed out that the release of the "New Catalog" does not bring about substantial changes for independent brands.
“For self-owned brands, the role played by the energy-saving and welfare subsidy policy is not particularly obvious. From the market data from 2011 to 2013, the monthly market share of self-owned brands has basically declined. But this is also the second period of implementation of the energy-saving subsidy policy.†Senior auto analyst Zhang Zhiyong said that in the past two years, the small-displacement automobile market of 1.6 liters or less is no longer the advantage zone of the independent brand, and the joint venture company channel and price The downward trend is very obvious. It is conceivable that in the next two years of market growth, the energy-saving subsidy policy will still be difficult to shoulder the responsibility of saving its own brand.
In addition to stimulating the market, the greater utility of the New Catalogue is to force market technological innovation. It is reported that China's "Annual Calculation of the Average Fuel Consumption of Passenger Vehicle Enterprises" plans to reduce the average fuel consumption of passenger cars in China to 6.9 liters per 100 kilometers next year, and to 8.5 liters per 100 kilometers by 2020. After the policy is released, the company will guide enterprises to upgrade their technology through energy-saving subsidies, and finally achieve double breakthroughs in energy conservation and market.