With the domestic auto market entering a “micro-growth†this year, more and more auto companies have chosen to respond to the slowdown in sales growth. The independent brands from the mainland are no exception. After the Guangzhou auto show, many independent brands have released the latest The brand strategy planning, through a series of measures such as enriching the product line, integrating the brand structure, and repositioning the market, strives to achieve a good performance in the future. The loading machine is also called plastic loading machine. Standard material is a necessary product in the waste plastic production line. The feeding machine is also divided into single full-automatic vacuum feeding machine and split high-power full-automatic vacuum feeding machine. Auto-Loader,Automatic Loader,Auto Loader,Auto Feed Equipment Machine Ningbo Chenwei Machinery Technology Co.,Ltd , https://www.chenweimachine.com
Geely Dongfeng New Car Layout Perfect Market Segment
Recently, Liu Jinliang, general manager of Geely Automobile Sales Company, said that Geely only launched one SUV model this year, which was obviously one step behind other competitors. The SUV market has grown rapidly in the present, and this kind of personalized passenger car will continue to show rapid growth in the future.
According to Liu Jinliang, Geely currently has product reserves on large, medium and small SUV models, and will choose the market to fill the market's shortcomings of the SUV segment. In addition, according to the plan, next year will also launch an Emporium brand business MPV model EV8. At the same time, we will continue to expand overseas markets and maintain the high-speed growth this year.
Dongfeng Group also made a meticulous layout of the market segments. With the “large autonomy†strategy gradually kicking off and the implementation of the “Dry 300 Plan,†Dongfeng’s independent strategy has already released A through the integration of its joint venture brand resources. The products of Fengshen S30 and A+ class products Fengshen S60 and other models. In the future, Dongfeng's own brand will also launch 17 new models based on the five platforms, and the product line will be fully covered from A00 level to D level.
According to insiders of Dongfeng Motor, the future C-class models based on the Citroen C6 will be classified as joint-venture independent brands, but will continue to be incorporated into Dongfeng's own brands and sales channels, and will be accompanied by the same type of self-owned models as the Shuangfeiyan logo. Dongfeng will further transform and research this platform to avoid changing the “old platform†model to re-enter the market.
Dongfeng, one of Dongfeng Liuzhou's operating brands, is also making appearances at the Guangzhou Auto Show this year with the Lingzhi M3 and V3 and King Plaza LV and SUV. Wu Xuefeng, deputy general manager of Dongfeng Liuqi Group’s sales company, revealed in an interview that Dongfengliu Motor will also plan to launch high-end MPV next year. It is a completely different model from Lingzhi, and it is mainly for business reception, and it will also be at the end of next year. A special sedan will be launched with Class A vehicles in the Class B+ space.
It is reported that this popular MPV is similar in appearance to the Toyota luxury MPV Alpha. Its length, width and height are 5150/1920/1925 (mm), and the wheelbase is 3200mm. This body size is larger than that of Elfa. Many, especially with a large wheelbase of nearly 250mm. In terms of power, this high-end MPV is powered by a 2.4-liter displacement engine with a maximum power of 121 kilowatts and a top speed of 160km/h.
Chery JAC Launches High-end Modeling Brand Image
According to the news released by Chery in August, it will gradually reduce the number of products. In the future Chery, Ruiqi and Weilin will be unified into the “Chery†brand, while the “Chery†brand will be divided into only A series ( High-end) and E-series (home) are two product lineages. Chery's foundation in the family car market is obvious to all, and at the high end of the attempt, it hopes to achieve through foreign joint ventures and domestic cooperation.
Yin Tongyue, chairman and general manager of Chery, said that the domestic market share of self-owned brands has gradually shrunk, but this does not mean that the self-owned brands have not progressed in the past few years, but that with the upgrading of consumers and the gradual decline of foreign brands, Make more consumers begin to give up entry products, and choose value brands or premium brands, luxury brands.
At the end of October, the Chery Joint Venture Jaguar Land Rover project was formally approved by the National Development and Reform Commission. According to the information previously released by both parties, Chery and Jaguar Land Rover plan to establish a joint venture in the form of equity equities, to produce Jaguar Land Rover brand models and joint-venture models of their own brands, to produce matching engines, and to sell automotive products produced by joint venture companies. At the same time, Chery has reached a strategic cooperation with GAC. Through this cooperation, Chery’s original brand will be further improved.
Through a joint venture with Jaguar Land Rover, Chery can change the brand image of low quality and low price, and participate in the research and development of luxury brands, paving the way for the future high-end. At the same time, with the help of GAC's experience and technology in building its own brand, Chery has learned and reformed itself from within.
After the Guangzhou Auto Show released its dual-brand strategy, Jianghuai Automobile also began to seek breakthroughs in the mid-to-high end transition. Recently, Jiang Jinhuai chairman An Jin said that although self-owned brands generally start with low-end products, they will all advance toward high-end development. This has become the general trend of the future. The development approach of Jianghuai and Huaihua is to make low-end products. , instead of using high-end products for efficiency, branding.
At the same time, Amgen revealed that in the JAC's dual-brand strategy, the car families named after Heyue focused on the home consumer market. The car line named after Ruifeng focuses on the public business market.
It is reported that Jianghuai currently has a more comprehensive layout in the passenger vehicle segment market. Starting from Binyue, it has successively launched models such as Heyue, Tongyue and Yueyue. With the original Ruifeng, Ruiying, JAC passenger car series also formed a full range of multi-brand camps ranging from high to low to MPV and SUV.
Although Ruifeng's volume has already formed a certain scale and has become one of the best-selling products in the MPV market, Anjin believes that even if the “first†is done, there is not much gold if you give up the benefits and brands in order to pursue quantity. In line with Jianghuai's brand transformation, Ruifeng made the second-generation MPV in the mid-to-high end, with automatic positioning products ranging from 188,000 to 190,000, and ordinary standard products priced as high as 150,000 yuan.
According to Jianghuai’s strategic goals, it is necessary to become a million-dollar automotive segment during the “Twelfth Five-Year Plan†period in which commercial vehicles have a leading position in the industry. And will continue to promote the core business of commercial vehicles, strategic business passenger cars and emerging business Jianghuai Xing Rui multifunction vehicle go hand in hand.
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