The launch of the Beijing Auto Race Strategy means that the Beijing Auto Race has been upgraded to a strategic level. Recently, Li Feng, president of Beijing Automobile Co., Ltd., thrown out the idea of ​​“comprehensively launching six major events and insisting on building a good performance carâ€, and announced that in 2015, Beijing Auto will participate in the six major automobile races with its five main models. It is reported that the blueprint for Beijing's auto racing strategy will be fully rolled out, and the scale of the competition will be expanded to six major auto races. The competition covers various race types such as rally, cross-country and venue races; covering from college students to racing fans to auto sports enthusiasts Among the broader masses. In addition to the Beiqi Sic Bo D20 to continue to participate in the CTCC China Touring Car Championship, the Beiqi Sic Bo D70 continues to be the official only designated car for the China Motorsport Grand Prix, Beijing (BJ) 40 continues to participate in the Alashan Challenge, BAIC Sic Bo D50 will formally join CRC China The car rally championship journey, and became the first Chinese brand in the history of CRC to enter the S6 highest group; BAIC Suibao CC will participate in the CPC China Production Car Performance Competition; Beijing Auto will continue to strongly support the participation of Beijing Institute of Technology FSC China University Formula Car Competition. With the gradual establishment of the marketing strategy system of Beijing auto races, the active placement of auto races and the achievement of brand testimony have become a top priority for Beijing Auto. Analysts believe that Beijing Motor's "diversity marketing diversification" strategy outline gradually clear, this move will greatly promote the development of China's automobile event culture. The launch of the marketing strategy of the six major events also unveiled the overall framework for the future marketing of Beijing Auto. From the diversified participation in recent years, the strategy has become more strategic, and the concept is clearer. This will undoubtedly promote Beijing Auto in sports and sports. development of.
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