There is a saying in the old saying, "It is better to teach people to fish than to teach people to fish." Simple "direct blood transfusion" is inevitably less effective than "self-hematopoietic".
In the words of Li Hongpeng, executive vice president of Beiben Sales Co., the manufacturers and distributors will become "good friends." Only in this way, dealers can better rush to the front, in order to achieve mutual cooperation and win-win.
Manufacturers and distributors should always maintain this kind of "initial power", calling for the most essential power in the depths of the heart in the complicated tide of the times.
It was also a one-year graduation season. When the students were saddened by the “hurry year” and ignorant of entering the society, some high-end car brands led the dealers to the campus and returned to the “student”. .
In late June, the Infiniti investor delegation came to the United States. Dong Lei, the general manager of Dongfeng Infiniti, and dealers at the world-famous Stanford University, learned how to influence customers through marketing and visited several innovative companies in Silicon Valley.
Coincidentally, in March of this year, Mercedes-Benz also cooperated with the China Europe Business School to develop a talent training program for dealers, aiming to help the executives of Beijing Benz 4S store to effectively use the fragmentation time for systematic learning. Previously, Audi also cooperated with the nine major auto colleges in the country to train talents in the distribution system. It is expected that the number of trainees will reach 540 by the end of the year.
In order to promote the development of new manufacturers in the market, the growth rate of the market is slowing down. When the dealers are in a worries, they will join hands with the dealers to go to the campus, pick up the theoretical weapons and tide over the difficulties together. This undoubtedly opens up a new type of vendor relationship.
Since last year, the dealers' living environment has been deteriorating, stocks are high, prices are upside down... Many dealers are on the verge of collapse. This has also led to a series of vendor conflicts.
In 2015, manufacturers also took measures to ease dealer pressure. This includes reducing sales targets, shortening rebates, bicycle subsidies, and more. It should be said that these measures are positive and effective, but they are not long-term solutions and cannot solve the problem fundamentally.
There is a saying in the old saying, "It is better to teach people to fish than to teach people to fish." Simple "direct blood transfusion" is inevitably less effective than "self-hematopoietic". Through systematic learning, help dealers to broaden their thinking, enhance their competitiveness, better cope with the impact of the new normal, the Internet, etc., or an effective way to fundamentally improve the status quo of dealers and improve the relationship between manufacturers.
Cooperation and win-win cooperation should be respected by the American psychologist Abraham Maslow in 1943, "Maslow's Hierarchy of Needs Theory", which divides human needs into five types, from low to high. Yes: physical needs, security needs, social needs, respect for needs and self-fulfillment needs.
For dealers, there are these same needs. As a partner in the forefront, manufacturers should give dealers the respect they deserve to meet their self-fulfilling needs.
As Li Hongpeng, executive vice president of Beiben Sales Company, said in an interview with China Economic Net reporter, "In 2014, it is worth pondering for every car manufacturer, because the car is not sold by the manufacturer, but by the dealer. ".
In the words of Li Hongpeng, manufacturers and dealers must become "good friends." Only in this way, dealers can better rush to the front, in order to achieve mutual cooperation and win-win.
Growing together and returning to the initial strength At the opening ceremony of the Summer Davos Forum in September last year, Premier Li Keqiang first mentioned the concept of “mass entrepreneurship and innovation”. In the report on the work of the Prime Minister’s government in the two sessions this year, the Prime Minister mentioned it twice.
In such an era of "mass entrepreneurship", the author can't help but think that the vast dealer group is not the entrepreneur who is following the "on the road" with the manufacturers?
For entrepreneurs, programs and models are important, but the most important thing is to have the support of spiritual strength. Regardless of the stage of entrepreneurship, you should maintain the original commitment to persistence in entrepreneurship.
A few days ago, Dai Lei, the general manager of Dongfeng Infiniti, invited 58-city CEO Yao Jinbo and 36-year-old co-founder Wang Zhuang to lead the pioneers in the 3W cafe, and jointly discussed the “initial power” of the entrepreneurial era.
In my opinion, the formulation of "initial power" is very good. Manufacturers and distributors should always maintain this kind of "initial power", calling for the most essential power in the depths of the heart in the complicated tide of the times.

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