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The production base is located in Shenzhen. On June 29th, PSA and Hafei Automobile Group formally signed a memorandum of understanding to study the feasibility of establishing a joint venture company. The two parties will establish a new joint venture company to produce light commercial products under the PSA Group. car.
Joint venture production of commercial vehicles
It is reported that among the new joint ventures established, Hafei Motors Group and PSA Peugeot Citroen Group will each hold 50% of the shares and produce and sell commercial vehicles under 10 seats. The establishment of the joint venture company will rely on the existing production base of Hafei Group located in Shenzhen City, Guangdong Province. At present, the cooperation form and objectives have been determined, but the actual production time and specific production models have not yet been announced, but the current commercial vehicles Peugeot Citroen Group Peugeot807, CitroenRelay, etc. as a prototype is very likely.
A person in charge of Dongfeng Peugeot said that at present, Dongfeng Group and Peugeot Citroen Group's cooperation in the Shenlong project is relatively smooth and successful. The two parties have already reached and officially implemented the expansion of the production capacity of the Shenlong project and the increase of passenger car models. The second plant with an annual production capacity of 200,000 units will also be put into production by the end of this year. Peugeot Citroen Group's passenger car layout plan at Shenlong has been very complete. If passenger vehicles with Hafei are to be introduced at a lower level, they will also face the complex problems of coordination between the two joint venture companies.
PSA speeds up in China
An auto analyst said that the establishment of the joint venture company indicates that the PSA Peugeot Citroen Group began to accelerate its strategy in China. The newly appointed president of PSA Peugeot Citroen's new China Department, Du Sen, has raised Peugeot Citroen's 2010 sales and sales target in China from 600,000 units to 600,000 units. However, according to Shenlong's capacity planning, it is obviously impossible to achieve it, and thus cooperates with Hafei. Peugeot Citroen Group is very necessary. The entry into the commercial vehicle sector means that the PSA Peugeot Citroën Group has undergone a major change in its strategy in China.
In fact, the intention to negotiate cooperation between Peugeot Citroen and Hafei began three years ago. At the beginning of this month, Dusen volunteered to disclose that “Peugeot Citroen is negotiating cooperation with Hafei Motors. The cooperation between the two parties has made rapid progress. However, the cooperation between the two parties is not the field of passenger cars of the economic car that has been widely speculated by the industry. Large light commercial vehicle.
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