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Changan Automobile, a major domestic automobile manufacturer, recently established a manufacturing plant in the United States and started production of Changan brand products. This is a zero breakthrough made by China Automotive America. Industry insiders believe that this is the breakthrough meaning of the Chinese auto industry, just as Haier's landing in the United States 8 years ago has the same meaning as the Chinese home appliance industry.
Import crossover commercial vehicles
The reporter learned from Changan Automobile International Sales Company that Changan Automobile Manufacturing Co., Ltd., a joint venture established by Changan Automobile and American Tiger Truck Company, has officially started construction recently. The new plant will produce a range of products using the Changan Automobile brand. The United States TigerTruck Company thus became the first "American manufacturer of Chinese cars."
According to reports, Changan and Tiger Truck have already cooperated for two years. The cooperation model is Changan's export of brand and technology. The predominant production is CKD. Now it is beginning to accelerate the process of localized production. In addition to the supply of spare parts, Chang’an’s revenue also charges a corresponding technology transfer fee for each vehicle, and will increase the technology transfer costs as the US’s local parts use intensity increases.
"The cooperation mode is the same as that of foreign companies in China," said Yang Qing, general manager of Chang'an International Sales. The joint venture project factory was supported by the local government of the United States, and the state government provided free construction land for Changan Automobile Manufacturing Plant.
Tiger Truck Company imported the products of Changan Crossover Vehicle Co., Ltd., which belongs to the category of crossover commercial vehicles. After being modified by Tiger Truck, it is used on non-highway roads and is mainly sold to university campuses and Goole. , military bases, farms, nurseries, industrial parks, etc.
Changan Automobile believes that starting from low-end products is the best entry point for Chinese cars to enter the United States, the world's largest market.
China's own-brand auto products are currently accelerating exports to overseas markets, but due to product quality and brand issues, Chinese cars have long been unable to penetrate the US market. Chery Automobile signed an agreement with U.S. companies to sell Chinese cars as early as 2005, and eventually aborted. Zhongxing Automobile also recently found new partners and plans to establish joint venture factories in the United States. Geely has also worked hard to enter the US market for a long time.
Proposed re-export of pickup products
At present, Changan Automobile's overseas markets already involve 55 countries. In the first half of this year, the export volume reached 16,000, and the annual export target was 50,000. In the first half of the export models, Changan Benben minicars completed 5,000 vehicles. Recently, there are 30 Landwind Fenghua sedans with Changan brand exported to Syria.
Changan has formulated the overseas strategic plan of “8882â€, that is, by 2010, it will push 8 models (4 passenger cars and 4 commercial vehicles) overseas, form eight core markets, and form eight overseas production bases to achieve overseas The goal of selling 200,000 vehicles will gradually realize the common development of overseas markets and domestic markets. At present, Changan's export products cover four major categories: passenger cars, mini-vehicles, passenger cars and trucks. It has established CKD factories in Vietnam and Malaysia. This domestic fourth-largest automaker is currently negotiating with Zhongxing Motor to jointly produce pickup trucks to enter the US and other overseas markets. Because overseas markets have a large demand for Chinese pickup trucks, Changan currently does not have such products. It will take at least two to three years to plan for delivery. Therefore, Changan International Sales Company has decided to seek out OEM companies to meet the needs of business development. . The two parties have not yet reached any agreement.