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The impact of various factors such as fluctuations in crude oil prices and rising prices of raw materials has finally reflected the automotive industry.
On August 11, 2008, according to Japanese media reports, Japan's largest automaker, Toyota Motor, plans to increase the price of some products to cope with the current cost pressures. Hybrid vehicles and commercial vehicles may increase prices by 1 to 3 percentage points.
However, this has not been confirmed by Toyota Motor. Its press spokesman said that everything has not yet been decided. In addition, Toyota's other models will not increase the price this time, which includes the best-selling COROLLA, CROWN in the Japanese market.
According to the analysis, if Toyota Motor Corporation raises the price in the Japanese market, Nissan, Honda and other auto companies should follow suit. Because these Japanese companies face the same pressure as Toyota. Nissan's senior executive Ghosn said that in theory, Nissan Motors needs to increase the selling price of some products by 2 to 3 percentage points, but it depends on the market conditions.
In July 2008, Toyota Motor increased the prices of 13 models in the US market including SCION. Further ease the company's cost pressures.
In the Chinese market, there are also some manufacturers executives that will increase the price of existing models. The Research Department of the newspaper believes that it is not appropriate for the Chinese market to increase the selling price. Although the PPI has increased by 10.0% from the same period of last year, this should not be the right reason for the manufacturers to increase the selling price because China The competition in the automotive market has not reached the level of foreign countries, and the profit of Chinese automakers is much higher than that of foreign countries. If some manufacturers quickly follow up with certain risks, when the sales growth slows down, the consumer's consumer psychology will also be affected to a certain extent.